Google Analytics Demystified: A Hands-On Approach (Second Edition)
by: CreateSpace Independent Publishing Platform
Product rating: 5.0 with 1 reviews
The Second Edition has been completely revised and updated to reflect the current state of Google Analytics. In addition to these changes, the book has been expanded with new chapters that help you understand how to:
– ensure data integrity by removing referral spam,
– use cohort analysis, benchmarking and treemaps to improve insights into site performance,
– use custom tables to reduce data overload, and
– increase site traffic through search engine optimization.
Discussion has also been expanded and refocused throughout the book to make content more actionable and responsive to your own strategic information needs. The Second Edition shows you how you can use Google Analytics to immediately make better informed and therefore more successful decisions.
Simply put, Google Analytics Demystified helps you work smarter (not harder), so that you can increase the success of your digital property. We show you how to use and apply Google Analytics to answer questions such as:
- How are visitors finding my site? What do they do when they arrive?
- Which content do my visitors find most interesting and motivating?
- How much of my content is actually being consumed?
- How do I set site goals and measure how well they are being achieved?
- What are the strengths and weaknesses of site interactions?
- What can I do to improve visitors’ experience and engagement?
- How well are my campaigns working? How can I make my campaigns more effective?
- How can I conduct tests to optimize site characteristics?
- How do I manage data flow and analysis?
- How do I choose the most appropriate and useful reports and data?
The book’s approach is unique.
Beyond detailed yet easy to understand explanations of key concepts, the book provides you with a free website.
This approach advances your learning in three important ways. First, you will be an active rather than a passive participant in the learning process. You will be able not only to read about what Google Analytics can do, but you can immediately apply and explore key concepts on a working website. Second, you can explore Google Analytics without risk to existing data. Since mistakes are an important part of the learning process, you can make and correct errors without any harm to your existing website. Finally, because you will have an active site and real data, you can explore on your own, thereby increasing your depth of understanding. We walk you through all the steps to obtain and get the free site up and running.
There are also self-assessment questions, application exercises, and case studies (all with answers provided) to ensure your full understanding of Google Analytics.
Posted in Information Management Tagged with: Analytics, Approach, CreateSpace Independent Publishing Platform, Demystified, Edition, Google, Hands-On, Second
Batman: Second Chances
by: DC Comics
Product rating: 4.3 with 3 reviews
The Dark Knight. The Boy Wonder. The Dynamic Duo. Together, Batman and Robin have kept the streets of Gotham City safe-while the boy beneath the mask, Dick Grayson, has kept Bruce Wayne from a lonely life of brooding darkness. But when a bullet fired from the Joker’s gun nearly clips Robin’s wings for good, their partnership is severed, and Batman resumes his war on crime alone.
But he’s not alone for long.
When Batman first meets a tough kid named Jason Todd, the boy is more criminal than crimefighter. But from that first encounter, a powerful new bond is forged. The Dark Knight sees Jason’s potential to be a hero-as well as the rage and revenge that torment him.
The Batman has found his new Robin. Can Gotham’s greatest hero help his protege fly right?
Discover the origin of one of comics’ most controversial characters in BATMAN: SECOND CHANCES-collecting the earliest adventures of Jason Todd, the second Robin, from the minds of legendary creators Max Allan Collins, Jim Starlin, Jim Aparo, Dave Cockrum, Denys Cowan, Norm Breyfogle, Jo Duffy and more! Collects BATMAN #402-403, #408-416 and BATMAN ANNUAL #11.
Posted in Superheroes Tagged with: Batman, Chances, DC Comics, Second
10 Days to a Less Defiant Child, second edition: The Breakthrough Program for Overcoming Your Child’s Difficult Behavior
by: Da Capo Lifelong Books
Product rating: 5.0 with 2 reviews
Occasional clashes between parents and children are not uncommon, but when defiant behavior—including tantrums, resistance to chores, and negativity—becomes chronic, it causes big problems within the family. In 10 Days to a Less Defiant Child, family and child psychologist Dr. Jeffrey Bernstein shares a groundbreaking ten-day program to help parents understand their child’s behavior and regain control of their household.
In this updated edition, parents will learn how to face new challenges, including defiance resulting from excessive technology use (even to the point of addiction) and the stress of modern family life. Dr. Bernstein explains what causes defiance in kids and why it’s so destructive to the family, then offers parents a step–by–step guide on how to reduce conflict and end upsetting behaviors.
Posted in Conflict Management Tagged with: Behavior, Breakthrough, Child, Child's, Da Capo Lifelong Books, Days, Defiant, Difficult, Edition, Less, Overcoming, Program, Second, Your
Zemke’s Wolfpack: A Photographic Odyssey of the 56th Fighter Group During the Second World War
by: Fighting High Publishing
Product rating: 5.0 with 1 reviews
The only US 8th Army Air Force fighter group to retain the mighty P-47 Thunderbolt throughout its combat tour in the European Theater of Operations, the 56th Fighter Group justified its nickname of ‘Zemke’s Wolfpack’ by the aggressive attitude and tactics instilled by its original wartime commander Hub Zemke. This attitude continued through to VE-Day under the auspices of his successors Dave Schilling and Lucian Dade, and it became the top scoring 8th Air Force group for victories in air-air combat. Justifiably considered one of the greatest tacticians and leaders in VIII Fighter Command, Zemke’s leadership engendered an esprit de corps that was second to none.
Fighting High Publishing brings together historians Nigel Julian and Peter Randall to tell the story of the ‘Wolfpack’, complimented by a foreword from the Group’s wartime leader’s son Hub Zemke Jnr. The two authors are the owners of the websites at 56thfightergroup.co.uk and littlefriends.co.uk respectively, universally acknowledged as the two finest sites on the 56th and VIII Fighter Command. Having researched the 56th Fighter Group for many years, they have established an international reputation for their expertise in the history of this famous unit.
Looking beyond the Thunderbolt flight line, the authors have delved deep into their own extensive collections, along with the 56th Fighter Group museum archives and the many private photograph albums, made available to them by veterans and veteran’s families, in order to produce the most in-depth photographic record of the Wolfpack and its associated service units published to date. More than 400 photographs, the majority of which are previously unpublished, show views from behind the scenes alongside newly discovered aircraft noseart, social events, maintenance and repairs which, together with detailed captions, make this a visual and information feast. The modern day legacy is recorded with a section depicting memorials to the 56th Fighter Group. A full honor roll of those who made the ultimate sacrifice is included along with details of all confirmed claims by the Group’s air-air ‘Aces’.
Posted in Aviation Tagged with: 56th, During, Fighter, Fighting High Publishing, Group, Odyssey, Photographic, Second, Wolfpack, World, Zemke's
William Shakespeare’s The Clone Army Attacketh: Star Wars Part the Second (William Shakespeare’s Star Wars)
by: Quirk Books
Product rating: 5.0 with 3 reviews
In time so long ago begins our play,In clash-strewn galaxy far, far away.
To Shmi or not to Shmi? Torn between duty to the Jedi, attraction to Padmé, and concern for his beloved mother, yeoman Jedi Anakin Skywalker struggles to be master of his fate. The path he chooses will determine not just his own destiny, but that of the entire Republic. And thereby hangs a tale.
Alack the day! A noble lady in danger. A knight and squire in battle. And a forbidden love that’s written in the stars. Once again, the quill of William Shakespeare meets the galaxy of George Lucas in an insightful reimagining that sets the Star Wars saga on the Elizabethan stage. The characters are familiar, but the masterful meter, insightful soliloquies, and period illustrations will convince you that the Bard himself penned this epic adventure.
Posted in TV, Movie, Video Game Adaptations Tagged with: Army, Attacketh, Clone, Part, Quirk Books, Second, Shakespeare's, Star, Wars, William